New Joint Davis-Marshall Program to Educate Leaders of Senior Communities

As members of the Baby Boomer generation age and find themselves requiring different living situations, the senior housing industry will need more individuals—especially those possessing both nuanced gerontological knowledge and deft business skills—who can successfully lead communities for older adults.

A new joint program of the USC Leonard Davis School of Gerontology and the USC Marshall School of Business aims to address this critical need for strategic and multifaceted leadership abilities for those who operate senior housing facilities.

The inaugural USC Lead and Transform Senior Living program will take place Friday, February 6 through Sunday, February 8, 2015 on the USC University Park Campus in Los Angeles. Presenters will include renowned faculty from both the Davis and Marshall Schools.

“USC would like to assist the long term care industry as they face the challenges of a rapidly growing older population,” said Professor Edward Schneider, MD, Dean Emeritus of the Davis School. “USC is the first university to offer such a program for current and future leaders in the long term care industry.”

The unique curriculum is designed to give C-level executives, officers, and managers in senior housing, post-acute care, and long-term care evidence-based knowledge about the older adult population of today and tomorrow as well as invaluable strategic decision-making, financial management, and leadership skills. The program will consist of a diverse array of informative lectures, case studies, and experiential learning opportunities.

Topics and activities throughout the four-day course include:
– Positioning an organization to meet the growing opportunities of Senior Living
– Developing a strategic mindset for decision making, marketing and investment
– Building design and function into facilities
– Defining leadership and management qualities and skills needed for the future
– Identifying innovative ideas and strategies to transform end-of-life care
– Responding to changes in the regulatory, health policy and healthcare landscapes
– Highlighting best practices in that distinguish quality programs
– Learning about normal aging and age related diseases
– Hearing from top elder abuse lawyers how to avoid litigation
– Developing skills for crisis communications and event management

Up to 12 continuing education credits may be available for program attendees. For more information about the USC Lead and Transform Senior Living program, please visit gero.usc.edu/seniorhousingexecutive or contact USC Leonard Davis School of Gerontology Associate Dean Maria Henke at (213) 740-1363 or mhenke@usc.edu