Senior Housing Executive Course

USC Senior Housing Executive Course

Developing Strategic Leadership in Senior Housing

January 30 – February 1, 2016 at USC


  • To expose executives to various aspects of gerontology including personalized aging, healthy aging, nutrition and dementia care.
  • To examine social media as part of a marketing strategy.
  • To design improved spaces for senior living.
  • To obtain a better perspective on the financial issues related to senior living.
  • To expose executives to a courtroom experience.
  • To improve communication in response to media inquiries.
  • To explore leadership, teambuilding and decision-making.
  • To view how future state and federal regulations will affect the industry.
  • To look at the integration of senior living with medical services.

USC Davis School of Gerontology

Pinchas Cohen, MDis the Dean of Davis School of Gerontology, Executive Director of the Ethel Percy Andrus Gerontology Center, and William and Sylvia Kugel Dean’s Chair in Gerontology. He is leading several new initiatives at the Davis School including the development of new technologies to increase healthspan.

Ed Schneider, MD is the Emeritus Dean of the Andrus Gerontology Center, Professor of Gerontology, Medicine, and Biological Sciences. He specializes in demographics and healthcare working to reduce long term care costs and reduce prescribed drug usage by older adults.

Victor Regnier, FAIAis a Professor of Architecture and Gerontology specializing in housing for the elderly, children, and the homeless. He is a consultant on several urban design and neighborhood planning projects.

USC Marshall School

Dina Mayzlin, an Associate Professor of Marketing at the USC Marshal School of Business whose research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Her research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O’Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She serves on the editorial boards of Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. Prior joining USC, Professor Mayzlin served on the faculty of Yale University’s School of Management.

Greg Patton, M.A., the Professor of Clinical Management Communication. He is an expert in communication, interpersonal and leadership effectiveness, and has helped USC’s Executive MBA Program achieve a #1 worldwide ranking by the Wall Street Journal for Leadership and Management Skill instruction.

Industry Leaders

Brenda Bacon, CEO and President, Brandywine Senior Living

Maribeth Bersani, Senior Vice President, Argentum

Jack Callison, CEO and President Enlivant

Joel Goldman, Attorney, Hanson Bridgett LLP

Molly Forrest, CEO and President Los Angeles Jewish Home for the Aging

Chris Hyatt, Exec. Vice President, Brookdale Senior Living Solutions

Mercedes Kerr, Senior Vice-President, Health Care REIT

Andy Kohlberg, CEO and President Kisco Senior Living

Erin Levi, Partner, Capitol Partners, LLC

Sally Michael, President, California Assisted Living Association

Randy Richardson, CEO and President Vi Living

Loren Shook, CEO and President, Silverado

Patricia Will, CEO and President, Belmont Village

Participating Lawyers

Rima Badawiya, Lewis Brisbois  Bisgaard & Smith

Russ Balisok, Balisok & Associates

Alex Giovanniello, Giovanniello Law Firm

Marc Katz, Morris Polich & Purdy

Phuong Nguyen, Giovanniello Law Firm

Bryan Reid, Lewis Brisbois Bisgaard & Smith

Laura Sitar, Wroten & Associates

Kim Valentine, Valentine Law Group


January 30, 2016

8:00am | Welcome

8:15am – 9:15am | Challenges facing senior living today –  Brandywine Senior Living President and CEO Brenda Bacon, Kisco Senior Living President and CEO Andy Kohlberg, and Silverado Senior Living President and CEO Loren Shook

9:15am – 10:15am Leadership – USC Marshall Professor Greg Patton – leadership

10:15am – 10:30am | Break

10:30am – 11:30am | Maximizing healthy aging featuring discussions of nutrition, exercise and sleep – USC Davis Dean Emeritus Edward Schneider

11:30am – 12:30pm | Staff morale and turnover – Belmont Village President and CEO Patricia Will and Los Angeles Jewish Home for the Aging President and CEO Molly Forrest

12:30pm – 1:30pm | Lunch

1:30pm – 2:15pm | Normal aging and the common diseases and disorders of aging – USC Davis School Dean Emeritus Edward Schneider

2:15pm – 2:30pm | Break

2:30pm – 3:30pm | The future of building design and function for senior housing – USC Professor Victor Regnier, pioneer in the design of senior living facilities

3:30pm – 3:45pm | Break

3:45pm – 5:15pm | Financing senior living – Welltower Senior Vice President Mercedes Kerr and USC Marshall School Professor (TBA)

January 31, 2016

8:00am – 10:15am | Leadership continued – USC Marshall Professor Greg Patton

10:15am – 10:30am | Break

10:30am – 11:30am | Crisis Communication – USC Marshall Professor Greg Patton

11:30am – 12:30pm | Crisis Communication Breakout Sessions led by USC Marshall Professor Greg Patton

12:30pm – 1:30pm | Lunch

1:30pm – 2:30pmPersonalized aging – USC Davis Dean Pinchas Cohen

2:30pm – 2:45pmBreak

2:45pm – 3:45pm Challenges of dementia care – USC Davis Dean Emeritus Edward Schneider

3:45pm – 5:15pm | Integrating Medical Services into Long Term Care – Speakers (TBA)

    February 1, 2016

8:00am – 10:00am | Social media in senior living – USC Marshall Professor Dina Mayzlin

10:00am – 10:15am | Break

10:15am – 11:45am | How future State and Federal regulations will affect senior living – Argentum Vice President Maribeth Berzani, Attorney Joel Goldman, Hanson Bridgett, Erin Levi, Capitol Partners and CALA President Sally Michael

11:45am – 12:45pm | Lunch

12:45pm – 1:45pm | Risk management in senior living – Attorneys Rima Badawiya, Russ Balisok, Alex Giovanniello, Phuong Nguyen, Marc Katz, Bryan Reid, Laura Sitar, Kim Valentine and William Wilson and Senior Living Leaders

1:45pm – 2:00pm | Break

2:00pm – 4:00pm | Breakout sections to learn how to prepare for and testify in depositions with California’s leading Elder Abuse Lawyers

4:00pm – 5:15pm | Future of senior living – Enlivant President and CEO Jack Callison, Former Brookdale Senior Vice President Chris Hyatt, Vi President and CEO Randy Richardson, and Belmont Village President and CEO Patricia Will

5:15pm |  Brief Closing Comments by USC Dean Emeritus Edward Schneider