Preparing leaders and entrepreneurs for success

The Master of Arts in Aging Services Management prepares business leaders to succeed in meeting the aging population’s unique needs, including supportive housing. At USC Leonard Davis, you’ll develop specialized knowledge and skills to navigate the challenges and opportunities of this fast-growing sector.

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Program Information

Delivery format

100% online or on-site

Course Length

Full-time: 12-18 months
Part time: 18-36 months


Spring 2022: October 15th, 2021
Fall 2022: March 15th, 2022
Post priority deadline: Rolling basis

Opportunities in a Growing Field

Aging services management is a growing field, and professionals with expertise in this market are in high demand. Consider that:

  • In the United States, 72 million American Baby Boomers are entering their golden years.
  • In 2050, about 2.1 billion people worldwide will be over 60. That’s double the number of people in this age group in 2017.
  • Someone turning age 65 today has an almost 70% chance of needing long-term care services and supports in their remaining years.
  • Americans spend more than $163 billion each year on nursing care facilities and continuing care retirement communities.
  • Adults ages 65 and older spend 96% of their available income on goods and services vs. 78% for those ages 25-64. This large consumer group seeks products and services ranging from food and entertainment to healthcare and transportation.
  • “Commercial businesses are unprepared to meet the needs of aging consumers.” (Journal of Health, Population and Nutrition study) Researchers identified gaps in available products and services compared to ones that older consumers need and want.

Is the Master of Arts in Aging Services Management Right for Me?

The MAASM degree is designed for current and future aging services managers. This degree is ideal if you want to:

  • Gain business and management knowledge and skill sets to successfully offer products, services and programs to older adults
  • Prepare to succeed in a rapidly evolving workplace and stay on the leading edge of the industry
  • Meet business challenges and opportunities with entrepreneurial foresight and creativity

The Master of Arts in Aging Services Management program trains leaders and entrepreneurs to succeed in many fields, including:

  • Technology
  • Policy
  • Care and housing
  • Social services
  • Communications

How Do I Earn My MAASM at USC Leonard Davis?

The MAASM degree is a 32-unit program. You can complete your studies either on campus or through our convenient online education program.

What Will I Study in My Classes?

The MAASM program at USC Leonard Davis explores gerontology through a sophisticated, multidisciplinary approach. Your classes integrate research and concepts from different fields, providing connections and context as you pursue academic and career goals.

Our curriculum blends gerontology with business education in marketing, finance and operations. You’ll explore these subjects through the program’s required and elective courses:

  • Technological Innovations in Aging
  • Current Issues in Aging Services Management
  • Continuum of Care: Systems Perspectives
  • Marketing and Shifts in Consumer Decision-Making
View the full curriculum Program Objectives

Learning that Fits Your Life

Whether you live halfway across the world or have a busy career, we make this program work for you. You can earn the MAASM degree online, through our robust digital course platform.

All your classes are streamed online, allowing you to interact with your classmates and professors in real-time. Learn more about our online education program.

“Gerontology is the new hybrid career... If you walk out your front door and look around, you will see older people everywhere. There is such a need for people educated in aging that the career opportunities are endless.”

Jolene FassbinderMSG graduate and program officer for the Archstone Foundation, which provides grants for innovative projects addressing the needs of older adults

The MAG program at USC Leonard Davis explores gerontology through a sophisticated, multidisciplinary approach. Your classes integrate research and concepts from different fields, providing connections and context as you pursue academic and career goals.

Cynthia HutchinsMAG graduate and director of financial gerontology for wealth management company Merrill Lynch

“The MASM program not only solidified my career opportunities, it also expanded my horizons in terms of personal well-being, appreciation of life’s stages and understanding of older adults. I thoroughly enjoyed the many walks of life my classmates brought to the program.”

Erik DoanMAASM graduate and program director of Family Adult Day Health Care in Lomita, California

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Stories and Spotlights

Educating generations of leaders in aging

Corrine Jones, MAG ’18

After retiring early from a career with AT&T, Corinne Jones went back to school to earn a bachelor’s degree in political science. She remembers it was a class on elder law where she got her first taste of gerontology.

Sarah Lamontagne, MAASM ’19

Sarah Lamontagne had a busy job at a Rhode Island nonprofit that helps adults age in place, remaining in their homes and communities as they grow older. But that didn’t stop her from pursuing a master’s degree from the USC Leonard Davis School in Gerontology.

Sahar Edalati, MS ’13

Today’s senior living market is marked by two extremes, says Sahar Edalati MS ’13, executive director of Watermark Retirement Communities in Brooklyn Heights, New York.

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Our community of ambitious students, eminent faculty and renowned alumni is waiting for you to join us. Our advisory team is ready to answer all your questions. Let’s continue the conversation.

Contact us Learn how to apply