Editorial and Branding
The full name of the school is the USC Leonard Davis School of Gerontology. “The” is not capitalized unless it begins a sentence.
Please use the full name of the school when you first reference it within your text. On second reference, USC Leonard Davis or USC Leonard Davis School may be used. The word “school” may subsequently be used to refer to the USC Leonard Davis School in context.
The USC Leonard Davis School of Gerontology was founded in 1975. Today, the USC Leonard Davis School remains an international leader in the field of aging. Each year, the school welcomes new students from across the world.
In general, the University of Southern California follows Associated Press Style for its print and online communications. In some cases, the university has its own style for certain uses. If you don’t find your issue addressed in these resources, refer to AP Style. You can find frequent updates for AP Style through Twitter at @apstylebook.
If the AP style guide doesn’t help, refer to the Oxford American Dictionaries or Merriam-Webster.
The USC Leonard Davis logo has been provided in various USC-approved colors, arrangements and file types to suit any print or digital project. Please do not attempt to make your own approximation of the logo.
Guidelines for properly using the school logo as well as university colors, etc. are available at identity.usc.edu. Contact USC Leonard Davis Communications if you are looking for a specific type of logo, or if you have questions about branding usage.