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A robust economy, long life expectancies, and changing consumer demands are spurring new trends in how and where adults will live as they age, according to experts at the USC Senior Living Executive Course.

“The senior living industry is entering an era of disruption,” said USC Leonard Davis School Dean Emeritus and Professor Edward L. Schneider. “The USC Senior Living Executive Course assists the leadership of this industry in meeting the current and future needs of a rapidly aging nation.”

The number of Americans ages 65 and older is projected to more than double from 46 million today to over 98 million by 2060. Now in its fourth year, the three-day course from the USC Leonard Davis School of Gerontology, in partnership with the USC Marshall School of Business, draws working professionals from across the United States and abroad for education on a range of key industry issues.

USC Leonard Davis School Dean Pinchas Cohen offered new insights into Alzheimer’s disease and discussed the implications for memory care units and other senior living facilities. USC Marshall School Professor Greg Patton shared principles to enhance communication, interpersonal, and leadership skills.

Tony Wang, CEO of Watermark Senior Living China, provided examples of successful senior living communities in China and Victor Regnier, professor at the USC School of Architecture and the Leonard Davis School discussed developments in Europe.

Mark Andrews, CEO of Greystone noted an increasing interest in basing retirement communities on or near university campuses, building office space so people can still work, and providing opportunities to volunteer at schools or libraries or with other service organizations.

“Today’s seniors want to remain purposeful and engaged,” he said. “We are trying to create many points of connectedness between our residents and the local community so that they feel like they have a place and purpose.”

The event was sponsored by Welltower, HCP, Argentum, Greystone, NIC, The American Seniors Housing Association, Sabra, and Silverado.

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